Markets, Innovation & Design - Spring 2020

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    • Syllabus
    • Marketing Strategy Review Slides
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  • ASSIGNMENTS
    • Individual Assignments
      • Breaking Norms
      • Mind Map – Marketing
      • Individual Presentation – Innovation
      • Mind Map – Innovation
      • Individual Presentation – Design
      • Mind Map – Design
      • Draft Mind Map – M+I+D
      • Room Creation
      • Tea Light
      • Unstructured Inspiration
      • Directed Inspiration
    • Team Assignments
      • Marketing Strategy Analysis
      • Marketing Strategy Analysis – Client
      • Post-It Challenge
      • Constraint Map
      • Converged Concept Board
      • Converged Site Prototype
      • Final Site
      • Final Site – Client Manual
      • TEAM 1
      • TEAM 2
      • TEAM 3
      • TEAM 4
      • TEAM 5
      • TEAM 6
      • TEAM 7
      • TEAM 8
  • Design Challenge
    • Constraint Map
    • Concept Board
    • Brainstorm
    • 3 Concepts
    • Prototype
    • Test & Iterate
    • Habits Reflection

Interesting Designer

May 8, 2020 by Alana Bortman Leave a Comment

glimpse into the surreal, overgrown environments envisioned by paul milinski

Thought this designer’s work was really cool if anyone is interested in checking it out!

Check-in 4/23/2020

April 24, 2020 by Collin Smith Leave a Comment

Section 1

Section 2

Quarantine Calendar

April 23, 2020 by Faith Reilly Leave a Comment

Quarantine-Calendar-Download

Class Check-in 4/2/2020

April 2, 2020 by Collin Smith Leave a Comment

Check-in on modules 3 & 4

Section 1 – 1:00-2:30pm


Section 2 – 2:30-4:00pm

Class Check-in 3/26/2020

March 27, 2020 by Collin Smith Leave a Comment

Section 1 – 1:00-2:30pm

Section 2 – 2:30-4:00pm

Check-in: Welcome Back

March 19, 2020 by Collin Smith Leave a Comment

It was good to see and talk with you today. If you were not able to make it to the discussion below are some links to the video chats. Please reach out with any questions or concerns.

Section One – 1:00-2:30pm

Section Two – 2:30-4:00pm

Welcome Back

March 19, 2020 by Collin Smith Leave a Comment

Hello MiDE 300 folks. It is time to get things rolling again, as class officially starts back up tomorrow! We realize that many of you are still in transition, so we are going to ease back into this and work together to make the rest of the semester as successful as possible for each of you.
We first want to say that we know these are unique times. We are feeling it too. First priority goes to your health and well being. We are both available to jump on a phone call to chat. Please just reach out if you need anything or just have some questions / concerns.
Let’s start class back up with a with a video chat tomorrow during our normal class time. We can discuss how everyone is doing and modifications to the course to accommodate for remote learning. A calendar invite will go out shortly. The link to the video chat is embedded in the calendar event. 

  • It is NOT required that you join the video chat. We realize there are a variety of time zones, transition points, and technology situations. If you are available / able it would be great to get to check in with each of you. We will record the chat and post to the class website as soon as possible after the call for those that cannot join in.

  • We recommend trying the video chat technology before the chat starts. We will be joining with video and audio. You can join with your computer or phone with audio and/or video. Because of the large volume of video chats going on around the world these technologies may struggle to keep up and there may be technical difficulties during our call. We will work through it.

If you have not yet filled out the Technology Survey please do so as soon as possible. If you have technology limitations on any front, don’t worry–we will adjust. Please communicate them to us so we can make a plan with you.

We hope everyone is doing okay. Stay safe. Talk soon.

Profs Smith and Allen

Happy St. Patrick’s Day! Stay green!!!

March 17, 2020 by Collin Smith Leave a Comment

Changes Update

March 12, 2020 by Collin Smith Leave a Comment

Dear MiDE 300 Students,

We wanted to touch base initially to update you on our course now that Bucknell has decided to shift to a remote model of education for the remainder of the semester. Little did we know when discussing ambiguity a few weeks ago that we would be thrown into such an ambiguous national and global set of circumstances. Hopefully we can all draw on what we learned during these sessions in this situation. In particular, recall that ambiguity and anxiety go hand-in-hand, so think about some of the things you can do to reduce anxiety you may be experiencing.

We are taking a MiDE mindset while contemplating how to adjust the course for the remainder of the semester. Over spring break, we have been reassessing and going back to the design stage of identification, which you will be reading about in preparation for our next lesson. The two paramount factors that will constrain the solutions we consider are: 1. all of your personal well being over the coming weeks; 2. having the most meaningful learning experience that we can. We will be iterating solutions over the next half-week in light of changing circumstances and be in touch with our final thoughts as they coalesce.

In closing, when reading about uncertainty and ambiguity, we did encounter the question of why we presume we can anticipate the future with any degree of certainty. At the same time, science has been the primary, though imperfect, tool we use to adapt to anticipated changing conditions. Right now, the scientific consensus is that social distancing is an important technique that we all need to deploy now to mitigate the magnitude of the eventual effects of the coronavirus pandemic. Our one request to you is that you all do your very best to hunker down, not travel, and avoid crowding as much as possible. For example, if you return to campus to move out, don’t plan to socialize, party, etc. We know it is tempting, but hopefully this article provides a compelling rationale for you to resist such urges, no matter what your friends are saying or doing.

We will be back in touch next week with more details. In the meantime, view this coming period of social distancing as an opportunity to be with close friends or loved ones, and be thankful we have such effective technology to stay in touch without having to interact face-to-face.

Be smart,
Profs. Allen and Smith

Management Minor

February 25, 2020 by Collin Smith Leave a Comment

There are a few students in our class that are not Management students… This could be a great option for you:

Info session about the Bucknell Summer Management Institute on Thursday, Feb. 27 at 4pm in ELC 256 (Center Room)

The Bucknell Summer Management Institute gives non-Management students the opportunity to earn 2.5 management credits this summer (June 1 – July 31), while also giving them eligibility for a Management minor.

For more information and to apply, please see www.bucknell.edu/management/smi.

M+I+D Class Post-Its

February 13, 2020 by Jane Meng Leave a Comment

Mind Map – Design

February 4, 2020 by Amisha Chhetri Leave a Comment

Group 3: Kelsey’s dream

January 23, 2020 by Natalie Notz Leave a Comment

Covered Bridge Brewhaus

January 23, 2020 by Liza Heyl Leave a Comment

Whispering Oaks Vineyard

January 23, 2020 by Rowan Beiter Leave a Comment

Group 2- Robinwood Day Care Center

January 23, 2020 by Nikki Bott Leave a Comment

Robinwood Day Care Center

Tamkus Art & Design

January 23, 2020 by Natalie Ring Leave a Comment

Group 4- Udder Delites

January 23, 2020 by Caitlin Tucker Leave a Comment

Gma’s Barclay’s Kitchen

January 23, 2020 by Emily Goldman Leave a Comment

Bamse Coffee

January 23, 2020 by Abby Hislop Leave a Comment

Ken Robinson Dancer Story

January 16, 2020 by Prof. Allen Leave a Comment

Welcome to MIDE 300

January 9, 2020 by Collin Smith Leave a Comment

MIDE 300 is an introductory survey of the program of study in Markets, Innovation, and Design. A primary aim of the course is to give students a thorough understanding of the nature and relationship among these three areas.

The course will also serve as an environment for students to cultivate a spirit of innovation, practice creative and analytical problem solving, and develop an interdisciplinary and collaborative orientation conducive to succeeding in today’s organizations.

The course will blend theoretical understanding with hands-on, contextualized, experiential learning exercises and projects.

This course is divided into three main sections, although there is plenty of overlap between sections.

Semester Schedule Summary

Weeks 1-5: We will take an isolated and integrated look into the topics of markets, innovation, and design.

Weeks 7-8: We will explore 10 MIDE habits that help bolster creative leadership.

Weeks 9-15: We will put principles of marketing, innovation, and design into practice by working on a real project benefiting an organization in the local community.

We look forward to playing together!

Project Calendar

June 2022

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MIDE 300 HUMANS

Abby Harris (21), Abby Hislop (21), Alana Bortman (21), Alexander Smith (20), Allie Kotowitz (21), Amisha Chhetri (22), Caitlin Tucker (21), Carly Binday (22), Claudia Glasgow (21), Collin Smith (28), Elana Smith (21), Emily Chopoorian (22), Emily Goldman (23), Erin Mooney (21), Faith Reilly (22), Hannah Moriarty (22), Jabril Mohamed (19), Jane Meng (22), Liam Moriarty (22), Lindsey Knutzen (20), Liza Heyl (21), Lucia Singer (20), Madz Cabico (4), Matt Cervon (19), Meg Coyle (18), Natalie Notz (21), Natalie Ring (23), Nikki Bott (23), Olivia DeNicola (21), Prof. Allen (1), Renne Venico (19), Rowan Beiter (23), Tarrin Earle (20), Zack Yoelson-Angeline (14)

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