Markets, Innovation & Design - Spring 2020

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  • ASSIGNMENTS
    • Individual Assignments
      • Breaking Norms
      • Mind Map – Marketing
      • Individual Presentation – Innovation
      • Mind Map – Innovation
      • Individual Presentation – Design
      • Mind Map – Design
      • Draft Mind Map – M+I+D
      • Room Creation
      • Tea Light
      • Unstructured Inspiration
      • Directed Inspiration
    • Team Assignments
      • Marketing Strategy Analysis
      • Marketing Strategy Analysis – Client
      • Post-It Challenge
      • Constraint Map
      • Converged Concept Board
      • Converged Site Prototype
      • Final Site
      • Final Site – Client Manual
      • TEAM 1
      • TEAM 2
      • TEAM 3
      • TEAM 4
      • TEAM 5
      • TEAM 6
      • TEAM 7
      • TEAM 8
  • Design Challenge
    • Constraint Map
    • Concept Board
    • Brainstorm
    • 3 Concepts
    • Prototype
    • Test & Iterate
    • Habits Reflection

Habits Reflection

April 26, 2020 by Claudia Glasgow Leave a Comment

At the beginning of the semester I thought I was confident with all of the course material. I loved the child’s eye observations as I love focus to detail. I naturally tend to notice things like license plates or ceiling tiles that many others miss. As we moved onto creative confidence, my big ego was able to show off my crazy ideas without that felling of failure. My struggles in this course did not begin until we began to talk about failure and uncertainty. 

MIDE 300 taught me to embrace ambiguity. Before this semester, I would plan out everything, from my class schedule, to training plans, to plans with friends. Halfway through this semester, all my plans were cancelled due to the coronavirus outbreak. I couldn’t make any new plans because we were all so unsure of the future. I could no longer go to class everyday, be on campus, be around people, and my season was cancelled. For the first time in my life, I had no plans and nothing to look forward to. I struggled with this, often feeling alone without my friends or discouraged as I had nothing to look forward to. However, this class changed in order to fit our current situations. We were challenged to create a solution to one of the problems we were facing in our new environments. Mine was my attitude. I learned through this challenge that I had an awful attitude about my current situation. I felt hopeless and isolated in quarantine, so I created a nightly reflection to ensure I was maintaining a positive attitude during these dark times. Over the next few weeks, I focused on this nightly checklist to begin embracing ambiguity. I would go to bed every night not knowing what tomorrow would bring, however, I maintained a positive attitude and reflected on how I could make each next day a little better. 

Currently, all of our lives are on hold. But, one day, coronavirus will pass and we can begin planning the future again. I hope that after this I will be able to embrace ambiguity. As my fears are still present, I hope someday I can look at a struggling job market and economy in the midst of a global pandemic and it doesn’t scare me. The future is uncertain but this class taught us to be creative innovators. Everyday we will wake up with a new problem that we have to solve. Sometimes we won’t know how to solve it, but that’s ok. We will eventually find a solution and adapt as things change. I may get frustrated with this, but to maintain my positive attitude I hope to reflect every night as I did with my checklist. I promise to make everyday better than the last.

Test & Iterate

April 13, 2020 by Claudia Glasgow Leave a Comment

For my prototype, I created a before bed checklist in an effort to change my attitude towards quarantine. For the following week after creating this list, I reviewed the list nightly and asked myself the questions. Some nights I would go through the list and become a bit frustrated, as some of the questions have to do with communication, something very difficult to maintain during these times. I noticed I was only really talking to my family and a couple friends, which is fine but not my usual routine. I was becoming frustrated with my nightly questions as I wasn’t always happy with my answers. After reanalyzing the questions, I realized the questions weren’t the problem, the reflection was. I decided to add a part two to my prototype. I would add a plan for tomorrow in order to make each day a little better. This plan could be anything from a schedule to a to do list to list of goals. No matter the format, I would stick to this plan in order to have a positive attitude in our crazy new way of living.I look forward to continuing use with my product in the future as I am beginning to see a positive turn in my mental state.

I found the way we went through the design process to be very organized and systematic. It was refreshing considering I usually come up with crazy ideas that don’t accomplish anything. I am inspired and come up with a single solution that may or may not be functional. In this process, we came up with multiple solutions to a single problem, then continued to develop our favorite solution. I feel that this way is more efficient as it forced me to realize there is always more than one solution to a single problem. I am excited that our professors encouraged us to find a solution to a real world problem we were struggling with; it definitely gave us more motivation. In the future, I hope to continue the use of my prototype nightly reflection. I hope that maybe I can turn it into a nightly reflection/mediation so that I can be more at peace in my hectic new environment. I can make my product better by posting the reflection questions in a corner of my room and dedicating that space to my reflection corner. I could possibly sit by the questions once a night and mediate after my reflection. I believe that if I make my product a part of my room, I will want to make it a part of my life and thus be more enticed to do it. Overall, I had a lot of fun creating this product as again, it found a solution to a real world problem I was having. I was able to understand and identify what I was struggling with the most and create a plan to alleviate my problems. The way I used to think has been modified so that I think about multiple solutions instead of just one. As I move forward in my major and then career path, I hope to keep this in mind as I believe it causes me to be more open minded and creative.

Prototype

April 2, 2020 by Claudia Glasgow Leave a Comment

For my prototype, I created a before bed checklist. Towards the end of the day, I begin to feel a little sad as there is nothing really to look forward to these days. In the future, I decided that it would be more beneficial for me to reflect on what I did today to better myself. In my checklist, I highlighted the 3 concepts I wanted to focus on: Productivity, Communication, and Self-Care. In order to ensure I was productive, I asked the question: What is one productive thing I did today? If I can not come up with an answer instantly, then I know I am not fulfilling my need to be productive. To ensure that I am communicating, I ask questions like what is something I did today for someone else, or did I make someone smile today. I want to make sure I am still involved in others’ lives through this quarantine. Finally, to focus on self-care, I asked questions like did I get outside today? or did I eat healthy? It is very easy to forget about self care, especially since it wasn’t really part of my routine at school. After asking myself the questions surrounding those 3 concepts, I ask “How will I make tomorrow better than today?” This is a question I struggle with as again I don’t really have anything to look forward to. I miss going out and seeing my friends, but that does not mean I can not find happiness within my own home. I believe that if I come up with one goal for tomorrow before I go to bed each night, I will be motivated or even inspired to get to work the next day. As I repeat this list of questions nightly, I hope to find the strength to complete my work.

3 Concepts

March 31, 2020 by Claudia Glasgow Leave a Comment

  • http://vm.tiktok.com/G768rf/

For my sketches, I made a Tik Tok as I am not the best at free hand drawing and spend most of my time on that app anyway these days. It is inspired by a popular trend where people rank things on the app, such as top three best tv shows from our childhood, etc. My three main ideas were productivity, self-care, and communication.

In order to become more productive, I created a schedule that I have to stick to. It is very difficult to get work done at home, especially after spending the past two years working only at school, leaving home a “safe place” from assignments. In order to get myself back in the grove, I created a schedule that includes waking up before 10am and logging on to Zoom once a day, whether that be just to chat with some teammates or discuss a reading with classmates, it keeps me on track. Productivity probably falls under self-actualization as I am safe and healthy at home, but I feel like I need too learn and complete assignments in order to be fulfilled. My creation of a schedule makes me more proficient than before and more reliable.

In order to improve my self-care, I have been cleaning my room and going for walks outside once a day. Cleaning my room allows me to remove the junk from my mind and start anew. My daily walks allow me to be alone with my thoughts and exposed to some inspiration during quarantine. I feel self care falls under self-esteem in the hierarchy of needs as one caring for themselves improves how they feel about themselves. My walks and cleaning definitely inspire creativity as my self care allows my mind to wander and come up with new crazy ideas.

In order to maintain communication in quarantine, I frequently FaceTime our Zoom with my friends. I am constantly texting or snap chatting my friends, seeing their faces and pictures of their lives which makes me feel part of their everyday routine even hundreds of miles away. Communication falls under the love section in the hierarchy of needs because being around people and talking to others makes me feel special and loved. While I miss seeing my friends in person, virtually connecting with them is the next big thing. Communication inspires both creativity and reliability as discussions with my friends both give me a different viewpoint and force me to be more productive in my life.

Brainstorm

March 31, 2020 by Claudia Glasgow Leave a Comment

Environment around you

-Make my own workspace

-Bring out the patio furniture for an outdoor space to hang out

-Clean the house

-Make my bed everyday

-Do laundry

-Reorganize my room for a new feel

-Go through old stuff/clothes

Connection to others

-Zoom Hangouts

-Social Media

-Calling friends

-Texting

-Reaching out to someone I haven’t talked to in a while

-Reconnecting with my family

Personal Health and Self-care

-Shower Everyday

-Wash my hair

-Workout 5 times a week

-Social Distancing

-Go on walks alone

-Eat healthy

-Cook my own meals

Use of technology

-Limit time on Netflix/Social Media

-Facetime

-Explore other online learning programs

-Begin reading again, maybe ebooks

As I brainstormed different activities to do during social distancing, I began to realize that this whole quarantine may actually be a good thing. My life moves so fast and is pretty chaotic at school, running from practice to class to a meeting, etc. I never really take a day for myself. I don’t practice self care at school because I really don’t have the time to do so. I spend every weekend practicing/competing then catching up with friends, rather than focusing on myself. 

In quarantine, I have realized that there are a few things I’d like to become better at or improve about myself. One of them being picking up reading again. I used to read for leisure all the time in high school and I just stopped doing that in college. I forgot how fun it actually was to sit down and just read a book all day long. I also realized I have too much stuff. I don’t wear half my clothes and don’t use all the things that clutter my room, so I began to clean. I am excited to donate and sell these items in order to both give back and simplify my life. I hope that through this process I become more relaxed and feel more fulfilled.

Concept Board

March 26, 2020 by Claudia Glasgow Leave a Comment

When designing my concept board, I thought about what would make me happy. Over the past few weeks I have been trapped in my house with no escape. The weather has been cold and rainy and my spirits have been low. I realized I wanted to feel the warmth of the sun as I hoped for an early summer. When I thought of what would make me happy, I saw myself laying in the grass under the warm sun, a symbol of a hopeful future in all this uncertainty. Therefore my background became fluffy grass and sunshine. My board focused on Communication, Collaboration, and Relaxation.

A big drawback of social distancing is the lack of communication. We do not see the same people everyday or have a lot of human contact. We spend most of the day looking at the screen, trying to occupy ourselves until this whole mess is over. I have attempted to incorporate communication in my life through FaceTime and Zoom. As my coach says, it is one thing to text someone, but actually seeing their face is the next best thing to seeing them in person. I think that constant communication with my friends and classmates will push me to do my school work and do something of myself rather than laying in bed during quarantine.

Next is collaboration. Collaboration is extremely difficult during social distancing, but not impossible. As online classes begin, I have struggled to understand concepts of my courses. I am a hands on learner and really struggle to learn outside of the classroom. However, my classmates have guided and encouraged me with certain homework tasks and assignments. I have collaborated with them virtually online, bettering both of our assignments and understanding of the topic.

Finally, it is a time for relaxation. Being a student athlete, I never really get a break. I play a nearly year-round sport so between school, practice, and work, I never really get a break. Currently, my only job is to go to class, a role I haven’t played since I was 12. I have time to pick up new hobbies and breathe. One thing I have really enjoyed doing in the past few weeks is going for runs. It is a time for my imagination to run free and my mind to be at peace. I am also injured so the fact that I can sleep and recover after my runs instead of running to my next planned activity is amazing. I hope to use this time to grow and become a better and more peaceful self.

These next 6-12 weeks will be difficult for all of us, mostly because of the uncertainty, but we have to remember this is temporary. Together, we will get through this and have our day in the sun again.

Constraint Map

March 24, 2020 by Claudia Glasgow Leave a Comment

When creating my constraint map, I began to realize how much this virus affects the world. It is very easy to look at this narrow minded as I am very young and just had my life turned upside down. Over the past few weeks, I had been focusing on the User category of COVID-19’s constraints. I thought about how this would affect me: I couldn’t go to school or to the gym, my season was cancelled, and I wouldn’t see my friends for a while. I am naturally a very social person so the thing that killed me was the social distancing. I couldn’t even see my friends at home, I just was supposed to sit around all day in my house and attempt to find some joy in these confusing and boring times.

However, through this assignment, I began to see the big picture. Local businesses were struggling to make ends meet. Production was halted in many countries which affected the whole world through trade. Designers had to be extremely creative as new products would have to be adapted and marketed towards our current hectic lifestyle. As I was drawing and making connections between categories and explained how one thing lead to another, I felt an imaginary rock rolling down a hill faster and faster. This rock represents restrictions either put forth by the government or the CDC. While our restrictions aren’t exactly extreme right now, writing them all out gave me a bit of anxiety, which leads to widespread panic. 

You told us to stay positive during these times and try and find the good in this whole situation, so I attempted to think of good things to calm my anxiety. Everyday, I see more people walking outside and spending time with their families, something we don’t really make time for in our crazy normal lives. I see more people enjoying nature and getting fresh air. After two weeks, people are becoming bored of social media and Netflix, so Ive noticed many have turned to learning something new, reading, or giving back to their community through donation, picking up groceries for elderly neighbors, or making medical supplies to donate. 

As we begin to settle with all these new constraints, we as individuals become creative as we learn new ways to pass our time. This is a time to self reflect and grow, an opportunity we may not get again in our lifetimes. I am beginning to see the good in people again as we give back to our community and get through these confusing times together.

Tea Light

March 5, 2020 by Claudia Glasgow Leave a Comment

Inspiration-Week 1

March 4, 2020 by Claudia Glasgow Leave a Comment

This past Sunday, I was feeling a little down. I was super overwhelmed by the work I had for the week, but could not find the motivation to do anything. I called my mom in distress to which she told me to get a coffee and go for a drive. She told me I needed a brain break and seeing something new would raise my spirits.

So I got in my car and went to Starbucks, grabbing a venti iced coffee and hit the road. I turned on the road behind the hospital and queued up my summer playlist. The air was a toasty 60 degrees, so I decided to roll my windows down as I drove through the surrounding farmland. I had no sense of direction as I turned down whatever street or road appealed to me. I took in my surroundings and got lost in the music; I began to feel bliss. Once I found myself back to good spirits, I turned my car around and drove back to campus.

When I got back, I was able to complete my work and other Sunday duties that I could not find the energy for earlier in the day. I had realized that my Sunday morning sadness was a result of feeling trapped and alone in my small dorm room. I needed to get out and feel the sun on my skin in order to feel like myself again. I think that I am definitely a victim of seasonal depression, as many of us are, and because of that I am often sad for no reason. Luckily, this past week has been beautiful and I have found opportunities to escape my cold, brick-walled dorm to go explore the beautiful outdoors. I really enjoyed my weekend ride and because of my positive experience, I plan to do this every Sunday afternoon for the rest of the semester in attempt to clear my head and find peace in the great outdoors.

Room Creation

February 26, 2020 by Claudia Glasgow Leave a Comment

Inspiration–Week 3

February 26, 2020 by Claudia Glasgow Leave a Comment

This past weekend, I was lucky enough to go home. I am from Chicago, so going home isn’t as easy as it is for most Bucknell students, as our demographic is made up of students from New York, New Jersey, and Pennsylvania. 

At home, I found myself sitting on the subway. At first the cart was empty, however, as I got closer to the loop, the car began to fill up. At each stop a new group of people piled in. I was almost taken back by the diversity in people’s style. I had not realized that I had been away from the city for so long that I had forgotten what “expressing yourself” looked like. At school, I feel that I must conform to what the typical Bucknell student should look like: simple makeup, skinny, lowkey outfits, etc. Naturally, I do not have crazy style, but I also don’t feel confident to express myself with elaborate makeup or accent pieces if I wanted to. I feel that can be attributed to the Bucknell bubble and the desire to conform to fit in.

I feel like this is something we must change at Bucknell, especially being at a liberal arts college. College is a time to experiment and discover who you really are, so I would like to create an environment that stimulates it. I think the only real way to do this is to change the culture of Bucknell, but that is a very hard thing to overcome. At this point, the best I can do is try to gain the confidence to express myself and encourage my friends to do the same.

Inspiration-Week 2

February 19, 2020 by Claudia Glasgow Leave a Comment

In attempt to become inspired this week, I went for a walk outside. This was something I used to do all the time back home, but stopped for some reason when I got to Bucknell. I took my attempt a step further and left my headphones at home, opening my eyes, ears, and attention to my surroundings. I decided to take a walk through the residential area surrounding campus. I felt back at home as I passed homes and windows filled with happy families and barking dogs. 

I began to realize how different my life is at Bucknell compared to home. Living in a dorm with a hundred other people is no comparison to living in a house with your loved ones. While college doesn’t offer the convenience of living in a house, I realized I can make little changes to my lifestyle to help myself feel more at home, at school. As I looked through the windows, I noticed how much I missed home cooked meals. One way I plan to feel more at home is cooking a meal at least once a week in my kitchen. I also noticed I missed my dog. While I can’t bring him to campus, I know there are therapy dogs that come to campus roughly once every other week, so I think getting to see a dog will make me a little less homesick.

I feel that it is so easy to get caught up in the Bucknell bubble and feel disconnected from home. I hope that by implementing these little changes, I can improve my happiness and comfort here at school. I hope to share my inspiration with my friends and teammates so that I can help others feel at home in the chaos that is college.

Draft Mind Map: M+I+D

February 12, 2020 by Claudia Glasgow Leave a Comment

Inspiration-Week 1

February 10, 2020 by Claudia Glasgow Leave a Comment

This past weekend, I decided that I was in a rut. I was sick of the same old thing every weekend: practice, party, homework. So I did as any bored teenage girl does and went to Target. 

I am from the city so Lewisburg can get a little boring. I am fortunate enough to have a car on campus so I decided to make the 15 minute track down to Selinsgrove for a taste of civilization. It wasn’t Chicago or New York, but I got off campus. I was wandering down the aisles of target when I ran into a display that made me feel “zen”. There were plants and candles and healthy snacks. In that very moment I decided college was no excuse for me to change the person I am back home: a girl who uses all natural products, eats healthy, and is overall a positive person.

I was inspired. I realized that these past few weeks I had been uncomfortable as I transitioned back into school. I missed the accommodations and diet I had back home which made me sad and cranky. I pledged to change my lifestyle a little bit every week to get back to who I was: starting with my positive outlook on life. I will practice my positive attitude by getting more involved in class. It is so easy to be lazy and not do the readings or participate. That will no longer be me. Bucknell culture makes it so easy to become distracted and thus not give 100% in class. I hope my participation encourages my classmates and alters the culture a bit. I will use my Target inspiration to grow this semester and overall improve my Bucknell experience.

Scrunchie

February 5, 2020 by Claudia Glasgow Leave a Comment

Mind Map Design

February 3, 2020 by Claudia Glasgow Leave a Comment

Presentation-Innovation-Chocolate Chip Cookies

January 29, 2020 by Claudia Glasgow Leave a Comment

Using-“6W’s”-to-Understand-InnovationDownload

Mind Map-Innovation

January 27, 2020 by Claudia Glasgow Leave a Comment

Marketing Strategy Analysis

January 23, 2020 by Claudia Glasgow Leave a Comment

Where-Are-We-Now_Download

Marketing Mind Map

January 20, 2020 by Claudia Glasgow Leave a Comment

Learning from My Peers

January 16, 2020 by Claudia Glasgow Leave a Comment

Very often, I feel academically challenged and even threatened by my classmates. Bucknell is a very competitive environment where many students are constantly trying to one up each other. While a little competition is healthy, we should be helping each other grow rather than planning each other’s destruction. I am personally a very arrogant person. I do not want people to help me solve a problem because I want to solve it all by myself. It is my sense of “I am better or even worthy of you” to my classmates. This semester, I plan to change this. I hope to attempt to learn from my peers rather than ignoring them. I will listen to their ideas and then consider them valuable. I believe by doing this, I will gain more out of this class and learn more overall this semester.

Project Calendar

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MIDE 300 HUMANS

Abby Harris (21), Abby Hislop (21), Alana Bortman (21), Alexander Smith (20), Allie Kotowitz (21), Amisha Chhetri (22), Caitlin Tucker (21), Carly Binday (22), Claudia Glasgow (21), Collin Smith (28), Elana Smith (21), Emily Chopoorian (22), Emily Goldman (23), Erin Mooney (21), Faith Reilly (22), Hannah Moriarty (22), Jabril Mohamed (19), Jane Meng (22), Liam Moriarty (22), Lindsey Knutzen (20), Liza Heyl (21), Lucia Singer (20), Madz Cabico (4), Matt Cervon (19), Meg Coyle (18), Natalie Notz (21), Natalie Ring (23), Nikki Bott (23), Olivia DeNicola (21), Prof. Allen (1), Renne Venico (19), Rowan Beiter (23), Tarrin Earle (20), Zack Yoelson-Angeline (14)

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